Premium automotive supplier
A global leader in braking systems for cars and motorcycles has embarked on a digital transformation for the US market.
To improve sales control and the shopping experience, it has chosen to develop its own e-commerce platform, entrusting Eurostep with the complete management of the project on a full outsourcing basis.
Industry
Automotive
Our role
Mercahnt of Records (MOR) Developers
System Integrator Project Manager
Store Management
Customer Service
Objectives and requirements
The main goal was to centralise online sales by taking strategic control of the eCommerce channel and reducing dependence on external distribution partners.
In fact, it was necessary to build a scalable and efficient infrastructure capable of managing all operations, from collection to logistics, including the integration of various systems.
From a user experience perspective, it was essential to offer an advanced browsing experience that would allow users to find products based on compatibility with their car or motorbike, considering all the points in the customer journey where the user needs this information.
Other key elements of the project included the automation of order and returns management and 24/7 customer care to be more responsive to user requests/needs.
Approach and solutions
Eurostep followed the project through every stage, from conception to launch, developing an e-commerce site on the Shopify platform, chosen for its usability and to allow the company to manage content and catalogues independently, even in the future.
We implemented a dual navigation mode for the product catalogue: a classic mode and a dynamic mode based on the compatibility of products with vehicles, guiding users in choosing the right item for their vehicle.
Our middleware, EMMA, ensures effective control over orders, transactions and legal documentation.
Logistics and returns management have been fully automated, while customer service has been enhanced with Zendesk, improving interaction with customers.
With a full outsourcing approach, Eurostep fully manages the online store dedicated to the US market, freeing up internal resources and allowing the company to focus on its strategic activities.
