Momonì
Summary
Sophisticated, free and creative: this is the Momonì world. The brand’s philosophy is based on these three concepts and on products that revolve around colours, fabrics and prints. A brand with international breadth and notoriety that finds its roots in Italian craftsmanship.
Eurostep accompanied Momonì not only in the design and development of the online store from scratch but in the entire digitization process of the catalog, in an ongoing path of dialogue and development.
Our role
system integrator
Ecommerce platform development and integrations
ecommerce agency
Customer experience & Design,
Project Management,
Digital Strategy
outsourcing services
Store Management,
Customer Service
A new User Centered structure
CATALOG AND INFORMATION ARCHITECTURE
The structuring of the categories was fundamental in creating an optimized catalog.
The process started from the study of the product and the comparison with the sector benchmarks and then concentrated on the study of keywords consistent with the searches of the reference audience, both to facilitate navigation and to favor organic indexing on search engines.
Freedom of management and space for the brand
Personalization at its best!
A lively brand, rich in content, in continuous dialogue with the public and influencers: spaces for editorial content are essential for Momonì. For this reason, one of the core features of the project was the implementation of a visual page builder, which can be used on a daily basis without the need for programming knowledge: integrated not only in the corporate sections but also in the shop, it allows you to integrate sales and brand story.
A path towards the integration of offline and online channels
FROM BOUTIQUE TO ECOMMERCE
Momonì boutiques are extremely recognizable: we worked on the project with the Momonì team, setting ourselves the goal of transporting the same experience as the physical online stores. Starting from the study of a new interface and onsite experience (UX & UI), the new ecommerce was developed in Magento 2, taking care of all the details of the purchasing process (including the packaging dedicated to ecommerce, where a fragrance is sprayed on the tissue inside each package). The feature with which the user can see the nearest store directly from the product sheet is also useful. And it’s not just that: likewise the store, where the staff takes care of the customer, so does the ecommerce. Thanks to the implementation of the Shop By Look function, in fact, the Momonì team is able to offer outfit suggestions and styling ideas.
