La Martina
Summary
La Martina, a landmark for the international Polo community, is a company specialized in the production of technical equipment for playing polo and lifestyle collections inspired by this world.
Objective: brand awareness and increase in online performance.
Our role
ecommerce agency
Digital Strategy,
Digital Advertising,
Consulting and support for SEO migration
outsourcing services
Multilingual and multichannel customer service
Search Engine Optimization
The collaboration between La Martina and Eurostep begins with a SEO consultancy, the result of the need to migrate to a new platform.
We delicered on-site, on-page SEO analysis and the identification of key keywords for the development of effective copy for the SEO strategy. Starting fron this, a greater number of target users from the organic channel was acquired, strengthening thus the online brand positioning.
The multi-channel Digital Adv plan for La Martina
Following an in-depth study related to the brand’s target, market and online presence, it was possible to define and develop the digital Adv plan for the EMEA market for the activation and management of campaigns with a multi-channel approach, in order to optimize the ROI and lower the CPA.
The media strategy proposed by Eurostep includes Google’s SEA activities (search, display, shopping campaigns), affiliation and advanced multi-channel retargeting.
Take care of users
Last but not least, the customer care service made it possible to constantly follow and assist the user by providing information and answers on every aspect related to the shopping experience. A service that we have provided in 5 languages, with a view to building loyalty and increasing customer satisfaction.
