Projects

La Martina

Summary

La Martina, a landmark for the international Polo community, is a company specialized in the production of technical equipment for playing polo and lifestyle collections inspired by this world.

Objective: brand awareness and increase in online performance.

Our role

ecommerce agency

Digital Strategy,
Digital Advertising,
Consulting and support for SEO migration


outsourcing services

Multilingual and multichannel customer service

La martina Search Engine Optimisation - Eurostep

Search Engine Optimization

The collaboration between La Martina and Eurostep begins with a SEO consultancy, the result of the need to migrate to a new platform. 

We delicered on-site, on-page SEO analysis and the identification of key keywords for the development of effective copy for the SEO strategy. Starting fron this, a greater number of target users from the organic channel was acquired, strengthening thus the online brand positioning.

The multi-channel Digital Adv plan for La Martina

Following an in-depth study related to the brand’s target, market and online presence, it was possible to define and develop the digital Adv plan for the EMEA market for the activation and management of campaigns with a multi-channel approach, in order to optimize the ROI and lower the CPA. 

The media strategy proposed by Eurostep includes Google’s SEA activities (search, display, shopping campaigns), affiliation and advanced multi-channel retargeting.

La martina digital stratedy da Eurostep
La Martina Resources

Take care of users

Last but not least, the customer care service made it possible to constantly follow and assist the user by providing information and answers on every aspect related to the shopping experience. A service that we have provided in 5 languages, with a view to building loyalty and increasing customer satisfaction.

La Martina cover lifestyle
  • Servizi

  • SYSTEM INTEGRATOR

  • ECOMMERCE AGENCY

  • OUTSOURCING SERVICES